What’s included in the Buyer Program?

Brand USA Travel Week Europe takes place from Monday, September 21 – Thursday, September 24, 2020. During the week, Buyers may attend three days of appointments from Tuesday, September 22 – Thursday, September 24, 2020.

In addition to the B2B meeting schedule there will be an Enrichment Series of innovative workshops, seminars, panels and speakers led by those who set the trends in the industry. In the evenings, Buyers will have the opportunity to network with key contacts.

European Buyers are encouraged to select the full three-day program and will receive preference during the selection process. We appreciate that not everybody can be out of the office for the duration, so the two-day option is a valuable alternative. Please note the one-day option is only available to UK Buyers.

All non-UK based Buyers will be hosted with travel and hotel accommodation provided. This will be managed and booked by the event organizers on a rolling first-come, first-served basis. Brand USA will not cover the travel and lodging costs for UK-based Buyers, though may consider exceptions for those not based in London / South East England and who have a journey over three hours by car or train. Preference will be given to those who attend the two or three-day program.

Attendees will be accommodated in a central London hotel near the venue. Further information will be distributed to those accepted as attendees well in advance of Brand USA Travel Week Europe.

Three-day Buyers will be hosted for four nights; two-day Buyers will be hosted for three nights and eligible one-day Buyers will be hosted for two nights.

Refreshments and meals will be provided to Buyers and delegates during the hosted meetings and events.

How to register?

Entry is open to European Buyers and will be based on current or potential business to the USA and program length. In order to be eligible, registrants must be in a position to make or influence decisions on the U.S. travel product that their companies offer.

Please complete the registration form using the link below. If you are a company that has more than one product developer, please forward registration to each eligible colleague.

Please note

Registration must be completed by June 17, 2020, but places are allocated on a first-come, first-served basis (provided you meet the eligibility criteria) so we encourage you to register early.

Brand USA will review registration information to ensure suitable qualifications of the Buyer cohort.

You may register one colleague from another business function (e.g. Marketing) to accompany you on your appointments – colleagues may not have their own appointment schedules. These additional colleagues will be accepted at Brand USA’s sole discretion.

Multiple Buyers from the same company may register to attend and manage their own appointment schedules, but space is limited and registration does not guarantee attendance.

You will receive email confirmation from Brand USA related to your completed registration.

Attendance is not transferable from accepted registrants to others without the prior written approval of Brand USA.

Attendees may not host or operate a London-based travel trade event at any time during the Term of Brand USA Travel Week without written permission from Brand USA.

Registration is subject to the Brand USA Travel Week Europe 2020 Terms and Conditions.